But why is web design so important? What are the cornerstones of a great website?

You’ve done it! You have taken the leap to create an online business, and now you are on a mission to create a website. Usually, you’ll find out pretty quickly that there are a lot of web designers, agencies and other companies competing for your business, and actually choosing the right web designer for you can be difficult.

The Importance Of Web Design

As technology evolves, so do consumer expectations when it comes to websites and their performance. Because of this, it’s imperative that your website stays on top of that evolving technology, as well as offers a dose of exceptional usage. A website is fundamentally the window display of your online store, and no one wants (or wants to see) a poor-quality window display.

Website design, when done correctly, can pay huge dividends for any online business and here are the pillars that create thriving websites. Each of these points you should be discussed with your agency or designer to confirm they have covered all these bases:

Design And Usability

When creating a website, the lines between great design and great usability can sometimes become blurred and can lead to a catastrophic end result from users who simply don’t engage with your website.

Design and usability should go hand in hand to complement each other: a site may have an outstanding aesthetic look, but if users can’t easily find what they’re looking for, you’ll lose that visitor in 2-3 seconds, and that’s it. A lost sale.

Discuss usability with your web designer or agency before the site is built. Take a look at the colours and other design elements that can help make your website look good.

Navigation And User Paths

This section refers to how to plan the navigation.

Without a doubt, navigation is one of the most important things to think about when building a website. At this juncture, you need to map the customer journey through your site and decide what is going to be the most effective way for your users.

Talk to your web designer about navigation and what will go where. You’ll find that once you’ve thought about and planned your navigation, it enhances the overall appearance of any website, which is great for business.

Talk About Brand

Building a brand is what most companies dream of. Becoming a household name where a large part of your search traffic comes from brand-related searches, at this point, you can say to some extent, “I have done it”.

However, in your new foray into the world of online business, you’ll need to start somewhere to build that brand, and a website is the best place to do it.

Discuss branding and brand consistency with your web designer and discuss how to keep the brand consistent across the site to ensure customers start to engage with the business; Branding is important when it comes to successful web design.

Calls To Action

Any online business requires a call to action. Whether it’s shopping online, picking up the phone and asking, or simply sending an email with a query, there’s usually always a need for a call to action (or CTA).

A good web designer will help you establish good calls to action throughout the site to ensure that customers are browsing or buying. A good web designer should be experienced in the types of CTAs, work effectively and use this knowledge in your build.

Search Engine Optimization

Having a web designer with experience when it comes to search engine optimization (SEO) is absolutely crucial.

During the process of building a website, you should have the peace of mind that your website is being built with search engines in mind, which means that when you finally launch it, you have the best chance of success on Google.

Discuss with your web designer what they know about SEO and what steps they will take to ensure that your site is search engine ready – it’s a critical element of your website’s future success.

The post Why Great Web Design Is Critical To Online Success appeared first on Tech Splashers.

Even if you have clever digital ad copy and creatives, it is unlikely that the overall campaign will ever reach its highest potential if you do not place them in the right location at the right time for the right people. That is why programmatic advertising enhanced with ML-based optimization is a game-changer for advertisers. And now, let’s dig deeper!

Example #1: Data-Driven Traffic Source Selection 

Understanding the target audience in an ad campaign at a more granular level requires an in-depth analysis of user data. When digital advertising decisions are driven by real-time and big data analytics, it is easier to continuously improve performance and make more accurate predictions for the future. 

Programmatic platforms can strategically change bidding strategies and events through auto-optimization algorithms powered by machine learning. Therefore, programmatic advertising campaigns can be refined and improved as they happen without having to wait until the end of the campaign to measure their success and make changes after.

Example #2: Customized Ad Targeting

Traditional advertising used to rely on generalized demographic information they collected from surveys and research to target their ads. Digital advertising, even in its infancy, has had cleverer means and tools to target audiences in more sophisticated and efficient ways. Machine learning takes those customized ad targeting capabilities in digital advertising to a whole new level. 

ML allows advertisers to decipher the demographics of a specific target audience with extreme accuracy and detail, allowing them to pick the exact audience they require to get the best possible ROI for their advertising campaigns.

Example #3: Customers’ Experience Personalization 

Providing deeper targeting and highly personalized customer experiences is another massive perk of using ML in digital advertising. It directly results in growing customer engagement and improving conversion rates. 

It also helps companies create unique differentiation in a highly saturated digital world. 

For instance, many digital advertisers merely show their customers ads for their most popular products without real personalization. Unfortunately, this often dilutes the customer experience and prevents new customers from discovering new items in the company’s catalog. 

Machine learning enables advertisers to scale their reach and make their advertising campaigns more customer-centric. 

Example #4: Advertising Budget Optimization 

Achieving a high ROI in paid advertising campaigns requires optimal budget allocation at the channel and campaign levels. Using ML-driven strategies to optimize ad spending would help companies to maximize the value of their digital advertising data. 

By analyzing historical campaign data, ML helps automatically detect anomalies that help make informed decisions on ad spending. It also helps run ad performance and revenue predictions for each campaign and then analyzes the combinations of all possible predictions to find the most effective budget allocation to reach all the campaign goals.

Example #5: Transparent Reporting In Real-Time

Getting real-time reports on all the KPIs of the campaign is another benefit you get from programmatic advertising equipped by ML to boost your digital advertising campaigns. 

Live and detailed performance reports help edit and improve advertising campaigns as and when they happen. You can also automate the performance and KPIs of those campaigns to keep them optimized even if you are offline using so-called bidding rules. 

Machine learning helps automate the ad buying process and remove time-consuming manual tasks, laser-focus on targeting audiences, optimizes the ad spend for better ROI, get real-time reports, and optimize the reach and the relevancy of your ad campaigns. With the advent of programmatic advertising in the ever-evolving digital advertising landscape, the days of manually gathering data and performing ad campaign analytics are becoming obsolete. 

The post 5 Examples Of How Digital Advertising Benefits From Machine Learning appeared first on Tech Splashers.

It is estimated that more than 60% of searches made on Google over the last few years ended without a click on any of the sites that were offered as a result. This data is even more alarming when it comes to mobile devices, where it exceeds 70%. But what exactly is Zero Click Search,  and how can it affect a web page?

What Are Zero Click Searches Or No Click Searches?

The term Zero Click Search, also known as searches without a click, refers to those searches that end without a click on any of the web pages suggested as a result in Google. 

The fact that there are searches without a click is due to the fact that Google itself offers an answer to the user, so they do not have to go to a site. If you have already got an answer to what you were wondering, what need is there to visit a web page that will give you the same?

Google also offers answers in the SERP  of any topic and sector, so the user can find anything from a movie listing to how to do a yoga posture, a recipe, or the benefits of a certain product without having to click on one. Web page.

Here is an example of a rich text snippet that Google has grabbed for the “marketing” query. It is popularly called “position 0”. Someone looking for a quick answer has it, and there is no click.

How Does Click Less Search Affect You?

These advances in Google algorithms and this precision to offer such specific answers to users are affecting web pages, which can see all the positioning work in danger, among other things.

These are the consequences of Zero Click Search:

Organic Clicks Are Reduced.

Many web pages saw reduced organic clicks, especially those that came from mobile devices, when Google began to provide direct answers to users in the same SERP. This is large because the user already has the answer, so they don’t need to visit any web pages.

To this, we must add that Google, whenever possible, tries to take the user to a web page of its property when looking for maps, images, news, or videos.

We Lose Potential Leads.

The fewer visits a web page has the less chance of generating leads. This is one of the main concerns of brands since the objective of having a web page with the content is to get visits that become leads and then become customers. But with Zero Click, by losing organic clicks, you also lose a lead generation.

Impressions On Our Page Are Reduced.

If the user already has the answer to what he was looking for, he does not pay attention to the web pages that appear in the SERP, so he loses visibility and reaches. Also, by losing organic clicks, Google stops considering that site relevant, so it loses position and stops showing it.

All the consequences are related to each other since the fact that the user can have a quick response makes him lose interest in the web pages that offer information about it, which translates into a significant decrease in organic visits, leads, customers, range, and visibility.

How Do You Recover Traffic From Searches Without Clicking?

Although it may seem that Google is only going to harm web pages and that there is nothing to do about it, with a good job of content creation, web traffic can be recovered. Here’s what to keep in mind to go against no-click searches:

Consider Search Intent

When creating content, you always have to take into account the user’s search intention in order to create rich snippets or enriched fragments. These are text fragments written in such a way that the search engine can clearly understand the information or data on that web page and decide to display them in response to some searches.

In other words, having the user’s search intention clear, you can offer a direct and understandable answer so that Google decides to show it. In this way, in addition to recovering web traffic, you can beat the competition and be ahead of it in the SERP. Also, the chances of getting the click increase when you are at the top of the results.

Use Long-Tail Keywords

There are several reasons why using long-tail keywords is a very good idea, one of them being that it is highly rated by Google. In addition, these types of keywords have less competition, which makes them easier to the position. In fact, through these keywords, it is also easier to appear in the rich snippets.

Improve Your Web Content

It is essential to offer content that is interesting, original, attractive, and of quality. In addition to the fact that the user may have the page as an information reference, Google also values ​​and positions it. This means that you have to avoid writing the same thing that the competition has written or doing it in the same way.

In addition to the text, including maps, graphics, photographs, videos, or any other resource that can make the user’s reading more enjoyable is beneficial and can help in positioning. The more relevant information is given, the more likely that Google will consider that web page as a reference in the sector.

Index In Other Search Engines

Although Google is one of the most used search engines, we must not forget others, such as Ecosia, DuckDuckGo, and Tor, among others. So you have to try to index in other search engines that, although not as popular, can also generate web traffic. In addition, and taking into account the privacy problems associated with Google, more and more people prefer to look for alternatives. In fact, there are countries where Google is not the public’s first choice.

We can conclude that although Google is trying to improve the user experience by offering answers to your questions without having to click on a website, with a good content strategy, you can stop the drop in web traffic, visibility, and reach that it causes.

The post What are Zero Click Or Searches Without Clicks? appeared first on Tech Splashers.

• That the web is optimized is part of the fundamental foundation where the rest of the considerations and marketing actions are later consolidated. A fast, non-slow loading experience is helpful and keeps unnecessary bounce rates and abandons away.

• Describing well what is sold is a content marketing task. It’s not just selling, but it’s also selling. Do not hide, write the content of the product file well and offer all the essential information.

• Take care of the image you upload in each product file. Not only quantity but quality, that reflect the reality of the product and that resolve any possible doubts that the client may have. The video increases the chances of success in each operation, keep it in mind to complete all the information.

• Is there a lot of competition? Make a price comparison with the ones you have the lowest. A good accompanying online marketing strategy will help the online consumer to establish differences between the physical store and the digital one

• Recommend. Content marketing is also for that. Refer to blog posts that help with clear recommendations on who, why and for what this product should be used and not another. Does the funnel technique ring a bell?

• Maintain fluid contact with the community and users who buy from your store. If they receive help, solve their doubts and serve your client in a simple, effective and efficient way, that will differentiate you from sites that do not have these tools.

• Finally, as a seventh piece of advice, Cerotec recommends responsive design as fundamental. More and more users (90%) access the different online stores from the mobile or tablet instead of the computer. You know, for all OS and any device.

But let’s never forget the last part, which is the purchase process: the gateway must have few obstacles, be simple and include information related to security in the process as well as additional costs for shipping or the like.

The post 7 digital marketing tips for an online store to succeed appeared first on Tech Splashers.

For some, that happens. They go viral.

Others, though? They drop straight into obscurity. 

Why?

What’s the difference between a video that pops up in people’s recommendations and gets thousands of views, and a video that barely manages a dozen? 

In many cases, it’s a matter of SEO – search engine optimization. 

After all, YouTube is the world’s second-biggest search engine – right after Google. Millions of people launch queries every day.

And YouTube has a sophisticated, complex algorithm that makes sure that the results of these queries match their users’ expectations. 

Your job as a video creator is to make sure that YouTube’s algorithm can find and index your content properly. 

That’s where YouTube SEO comes in. By working through the steps below and ticking all the boxes, you’ll be able to help your video on the way to going viral.

1 – Choose Your Keywords Carefully 

First, carefully think about which keywords you want to aim for. Keywords are words and phrases that people use in their searches. 

The more specific your target keywords are, the better. 

For example, someone who’s trying to learn how to knit might search for “knitting socks for beginners” instead of just “knitting”. The better your keywords capture the search intent of your target audience, the more likely they are to find your content. 

If you’re strapped for keyword ideas, you can check Google’s autocomplete feature, as well as Google Trends and keyword research tools. The latter will also give you an idea of the volume of searches for specific keywords and how difficult it is to rank for them.

2 – Select The Right Title 

Next, carefully craft your title. Make sure to include your exact keywords. 

While it’s OK to be creative, your title needs to reflect the content of your video. Don’t be cryptic – most users would rather know what to expect. 

Before writing your own title, check what formats are popular in your YouTube niche. Trends and preferences vary considerably – and so do the expectations of viewers.

3 – Optimize Your Video Description And Include Chapters 

As a third step, optimize the description of your video. 

Again, you should include your keywords and any information that could be pertinent to users. 

If you’re aiming to monetize your YouTube channel, this is also where your affiliate links or links to tipping platforms go. Don’t forget to disclose all your affiliations here, too.

One particular SEO booster to include in your video description are chapters. Simply identify important points in your video and include a timestamp and title for them in the video description.

In Google searches, chapters already show up as key elements of video results. And in Summer 2021, YouTube announced that it would also show them in its on-page search results.

While there is now also an algorithm that adds chapters to videos automatically, doing it manually gives you an advantage: You can explicitly include all your keywords and related words and phrases.

4 – Harness Hashtags And Tags 

As a next step, think about which tags and hashtags to use. 

Tags you can set in your video metadata. They used to be fairly important to YouTube SEO, but have lost much of their traction since the mid-2010s. Nowadays, they are useful mostly if you include words like brand names or names of individuals that are easily misspelled. 

Hashtags, on the other hand, are up and coming. By #tagging your content, you signal to YouTube’s algorithm what broad context your video falls under. It complements setting a category for your video in your metadata. 

In addition, YouTube recently launched hashtag landing pages. When users search for a particular hashtag, the first result is now a landing page.

This landing page offers curated content on a particular topic that users can explore. It’s interesting for SEO because it mixes older and newer videos, those with millions of views and those with only a few thousand. 

How exactly this works, YouTube hasn’t yet revealed. However, it gives your content another shot at being discovered.

5 – Upload Captions 

Another SEO avenue to pursue is to upload custom captions to your videos. 

As for chapters, YouTube auto-generates these – in a few languages, at least. However, as in the previous case, adding them yourself lets you place your keywords prominently. 

Generally, you shouldn’t underestimate the importance of captions. A survey by Verizon found that as many as 69% of people like to watch YouTube videos with the sound off in public. 25% also do so in the privacy of their own home.

Furthermore, solid captions are also a great basis for translating them into different languages, which makes your video available to a wider audience. 

If you want to go with auto-generated captions, though, at least make sure that you say your keywords several times throughout the video. 

7 – Optimize Your End Screen 

Finally, you can also optimize the end screen of your video. This might not come to mind immediately when you think about SEO, but it matters indirectly. 

By creating an end screen that links back to your channel or to other videos, you can increase the likelihood that people who have watched one of your videos will also watch others.

This matters to YouTube’s algorithm. If people who have stayed until the end of your video click on to more content of yours, it works like a badge for the quality you have produced. It thus increases the chances of your video showing up in search results and recommendations. 

Conclusion 

Optimizing your video for YouTube SEO is a crucial step to make sure your fantastic videos actually get discovered by viewers. 

At first, ticking all the boxes above may take some time and getting used to. However, after uploading your videos like this for a while, it becomes part of your routine. 

And ultimately, it will help you on your way to growing your YouTube channel, establishing an audience, and going viral.

The post How To Optimize Your Video For YouTube SEO appeared first on Tech Splashers.

This article will explain how you can often give an excellent web experience to your audience. Before we jump to the topic, let’s find out why a consistent Web experience is essential for Your Website?

Does Consistent Web Experience Matter?

The answer is yes. As we have mentioned earlier, with a better web experience, you will get better user engagement which is beneficial for your business value. Web experience can cause visitors to stay on your site or leave your site. It doesn’t matter if you have a new website or are already in the game for so long. You need a high-standard website to accelerate your digital marketing approaches or to stay ahead in the competition. For that reason, the stable performance of the web application is crucial.

Attractive web design, perfect color combination, and eye-catchy visuals can attract customers, but they can’t be the key points that are considered for web performance. For an excellent web experience, you are required to look for convenient WordPress alternatives such as customized themes, extensions, and plugins.

Nowadays, most organizations are focusing on improving their quality assurance processes during the WordPress website development process and mapping traffic regularly after deployment. These techniques are not adequate to comprehend the true idea of your website’s accomplishment. It is because when you analyze the web application manually, there are higher possibilities to drop important elements of it that are essential for user experience.

How To Build A Consistent Web Experience For A WordPress Website?

Consistent web experience means to keep convenient circumstances for all visitors over the website and web application. It is possible that someone claims that the WordPress website has an attractive design, colors, and intuitive user interfaces for the excellent first impact. But what after that?

There is no doubt that the initial impression is important to engage users, but what if the good points end with that? It can cause a big problem for the site. In this situation, consistent web experience can help you. Let’s dig deep into the key factors that you are required to be work upon to develop and keep a constant web experience.

Create Steadiness Among  Branding Elements

All the business-affiliated components are involved in branding. When it comes to consistent appearance, a compatible association between all components is required. There must be a solid connection between your company logo, URL, and your company name. It would better if you established this flawless connectivity to assure that it seems logical to your website users.

Any business website needs a sensible strategy and smooth development. The reason is that visitors are in favor of connecting with well-performed branding. Any defects in the branding can return the leave a bad business dealing impact on visitors. Just take care of every branding element of your WordPress website to assure a consistent user experience. 

Keep Relevant Imagery

Your business website must contain suitable quality images business type. If your website has discordant images that can negatively impact visitors and bring a poor user experience.

Exceptional pictures must be utilized carefully and sufficiently along with your business rule. If imaginary doesn’t link to your business, it can damage overall branding approaches.

Maintain The Crucial User Interaction

The main purpose of a website is to approaching or to reach maximum internet users across the globe. There are plenty amount of live websites on the internet, and they are continuously increasing. In short, you are required to develop an extremely interactive web application to engage the viewer with your website. 

Intercommunication operates an important task in sustaining a consistent web experience for your guests because it forces them to click, scroll, stroke, and hover on the site. It is the interaction that can transform visitors into valued leads and expand your business in the market.

Keep Your Web Content Clear

Keep your website simple with a clear tone. Simplicity and transparency can affect consistency. Therefore, it is a significant perspective that you are required to consider throughout the WordPress web development procedure. 

Web content must be clear-cut with appropriate headings, relevant images, and links. In case the content is vague and difficult to get for the visitors, your site can drop the attention. 

It doesn’t make any sense to lose visitor’s attention with unclear content. So instead, keep your website user-friendly for visitors.

Employ Easy Navigations 

For a business website, navigation is an essential factor to be considered to enhance consistency. However, navigation is not simple as you may think. You may probably believe this because; you feel that the navigation will be on the same point all over the site. Though it is a problematic matter, every organizer must fix it to assure a lean and steady web experience.

If you thoughtfully analyze this perspective, you can easily reduce failures and uncertainty for visitors visiting your website. In addition, it is ampler to recognize that user-friendly and straightforward navigation can work spectacles in giving an outstanding user experience.

Continue With Attractive UI/UX Designs

UI/UX can assure the website’s success so that it should be worked with ultimate accuracy. All the elements should appear in a conspicuous way on the entire website. That steady texture and accuracy in UI/UX can improve leads. The reason behind it is classic UI/UX designs can eliminate all amusements and irritation from the user experience aspect. That brings flawless experience.

By combine all these constituents stated above, you can build a steady web experience for your WordPress website.

The post How To Develop A Steady Web Experience With WordPress? appeared first on Tech Splashers.

Many organizations are creating videos but do not see results as expected. That’s where the video promotion comes into play.

If you want your video marketing campaign to be a success, it is important for you to invest some time in video promotion besides focusing on video quality and video type. Suppose you are distributing the right video type such as 2D animation video, typography videos, whiteboard animation video, logo animation video, etc., on the right platform. In that case, you can reach a wider audience and boost conversions. 

Now, let’s dive into some effective tactics to promote videos to generate powerful results.

6 Different Ways To Promote Video Content

Let’s get started… 

Run Video Campaign On Social channels

What’s better than utilizing social platforms to showcase something for free? Social media is one of the best places to showcase things and spread your message across the globe.

There are around 3.96 billion people using social media worldwide, which will increase every year. This shows that most of your target audience is on social media. So, if you want your video content to stand out from the crowd, you need to utilize social platforms to share the message around the world. 

I would recommend you put your efforts into the right social media as per your goals. Also, make sure you use appropriate hashtags while sharing videos on Twitter, Facebook, LinkedIn, Instagram, etc. 

Prefer reading- Best Ways To Use YouTube For Education

Add Video Thumbnail Into Emails

If you don’t want to waste your efforts that are put in while creating videos, then focus on dressing the video by creating engaging and clear thumbnails. It is one of the effortless ways to gain exposure to the videos and inspire people to make a click. If people can relate to your thumbnail, then there are more chances that they will surely play your video. 

Therefore, to make your video thumbnail more impressive, you can optimize it with a smile. Furthermore, you can add video thumbnails into your email newsletter to improve your video marketing besides email marketing; because, as per the stats, email subject lines that include videos boost open rates by 19% and minimize subscribers by 26%. 

If you are unsure in deciding which thumbnail best suits your video, or want to create a new thumbnail, you can always join hands with the best video production company. Their experience and ideas will surely help you in achieving the miles. 

Add Videos In Landing Pages

This tip is the most obvious but commonly ignored by many companies. Many organizations landed on producing excellent videos but do not utilize it on their landing pages, due to which they lose many interactions with leads and customers.

As per the research, it is found that landing pages that include videos are able to experience an 80% boost in the conversion rate. Furthermore, to gain more exposure, you can add a link to a video landing page in email signatures. It will surely ramp up the attendance and encourage more people to sign up. So, make sure the landing page of your website incorporates exciting yet informative video.

Include Share Buttons To Your Video Player

Another easiest way to gain more traffic to your videos is by asking more and more people to share video content with their friends and family. To make this task easy for your audience, I would recommend you to add a share button on the video player or near it. 

This helps them to directly share videos from the platform they are watching. In some of the platforms, you can directly add buttons, whereas, in some, you can add a “share” call to action anywhere in your video. 

Always remember, the more the number of people who watch your video, the higher the chances to convert them into leads and potential customers. So, try adding responsive buttons to your video player to get excellent results. 

Pin Your Videos To The Top Of Twitter Feed

To promote the videos in a much stronger way, you can prefer pinning a tweet. By doing this, you can ensure that your videos stay at the top of your account. Whosoever will land on your account will first view that post which increases the chances of getting more clicks.

This tip is more productive in the case of Twitter and LinkedIn. So, if you wish to get a high level of exposure and make people know what and where to look, then you should surely add this tip to your checklist.

Put Videos Above The Fold

Always remember, the higher the video positions, the more the play rate will be. So, whenever you add videos, make sure you put them above the fold. It will surely help you rank higher and engage more audiences. 

It’s not always true that you have to promote videos on different platforms. Yes! You can put videos on your own website having high traffic. It will not only entertain people but also help you boost your revenue. So, instead of adding videos in between the websites, try to put it above the fold because the more people view your video, the higher the chances that it will make a conversion. 

Prefer reading- The 10 Best Strategies To Be Successful With Your Videos

The Final Verdict 

Promoting videos in the right way is as important as adding a cherry on the cake. Promoting videos in the right way will not only boost your brand awareness but also engage more audiences. 

Well! There are thousands of ways to promote videos, but hopefully, above listed ways will surely help you get excellent results. If you follow each step while doing marketing for your business via videos, then you will be able to catch visitors’s eye beyond generating ROI. 

So, what are you thinking of? Start showcasing your ideas worldwide and give your business a boost.

Happy Video Marketing! 

The post How To Promote Video Content For Better Marketing Results appeared first on Tech Splashers.

he Internet is such a powerful tool that it can be used to generate a return on investment in digital marketing. ProfessionalNet digital marketing agency has predictions for this new year, “the rate of use of digital marketing is expected to increase to 35% by this year 2021”. Therefore, to distinguish a company from its competitors, one must be up-to-date on new marketing trends in 2021.

It is important to dedicate the necessary time to critically reflect on the new strategies to adopt in the face of the impact of technological change in the company that all are suffering. Below, existing proven techniques are offered in addition to attempting to predict future technological developments for this 2021 .

Each company must have a reason to have a professional website adapted to the new communication technologies, the latest advances and the new consumption habits contributed by young users who enter the labor market, taking into account all this, every business tends to grow and more easily reach new potential customers proactively rather than lagging behind.

Chatbots Continue To Trend In This Industrial Revolution

Many companies will continue to use a chatbot for this new year 2021, an effective chat agent that interacts with visitors and customers of the website. Chatbots communicate naturally with users and can answer questions in real time.

Hiring a person to supervise and communicate to the users of the website can be a bit costly, whereas chatbots reduce expenses by answering the questions that the user makes on behalf of the company.

Increased Use Of Artificial Intelligence Artificial

intelligence combines several functions, such as chatbots and voice assistance, to find answers quickly.

Alexa and Siri , for example, are voice-controlled virtual assistants that offer excellent customer service. Like a human being, they can receive requests from users and work on behalf of the company.

To do this, Artificial Intelligence uses sensors and human data to collect information about a situation permanently fed by its algorithm . You can also collect or store research data to improve future user experiences and return complex answers to complex questions.

Hyper Targeted Advertising

According to statistics in digital marketing, 49% of users are unaware of unrelated ads or brands that keep launching irrelevant ads. On the other hand, if the company creates a web page with good content and sends personalized messages to the user on their previously targeted social networks, 36% will respond by buying the product or hiring its services.

Many companies are aware this web design trend is being planned accordingly. And it is currently expected that, by this year 2021, most companies will target specific audiences where users will only see ads that are highly relevant to their tastes, searches or needs previously defined in their search habits in search engines or referred to in their texts published on social networks.

Virtual Reality And Augmented Reality

The augmented reality (refers to a virtual interface, 2D or 3D, which enriches reality by overlaying additional information) and virtual reality (is a technology that allows a person to dive into an artificial world created digitally) both have exploded in popularity in recent years and are becoming one of the top trends in digital marketing and website design .

Although virtual reality has long been used and is the more popular of the two , it was predicted that augmented reality was overtaken by virtual reality in 2020 and that in this year 2021 virtual reality will not be able to achieve it.

Bidding On Google Ads

Automation is nothing new in the world of digital marketing, but with recent updates to Google Ads (Google’s service that offers ad advertising), automation and bidding are expected to become the standard for many Google Ads account managers, helping them maximize their conversions in ad campaigns run on Google Featured Ads.

Using Instant Messaging

applications Instant messaging applications like Facebook, Twitter, Instagram, WhatsApp, etc., are no longer useful just for sending messages.

These applications are becoming a popular way for companies to communicate directly with their customers. In fact, on Facebook Messenger, more than 8,000 million messages have been exchanged between users and companies each month during 2020.

The Use Of Videos And Streaming

Videos were a necessity for digital marketing in 2020 and will continue to be for this 2021. In addition to adding video to social networks and the website, live videos from twitch, Facebook Live and Instagram Live is 8 times more than videos that are not broadcast live.

Influencer And Micro-Influencers

marketing Influencer marketing has existed for several years and the statistics predict that it will not disappear anytime soon…

Influencers used to be big celebrities with tens of thousands of fans, but now companies are turning to so-called micro influencers (influencers who are not very famous and do not yet fit into the category of celebrities, they tend to be more specialized in the sector of marketing and advertising and can have between 5,000 and 100,000 subscribers). Working with these people allows you to reach the public hand in hand with the voice they trust.

The Progression Of Content Marketing

Is content marketing still king for the year 2021?

Content marketing not only shows knowledge and experience for users who read articles and content, but it is also what places the famous search engine Google in its first search places. In short, content feeds SEO and therefore guarantees a significant flow of interested users to each web project that content marketing develops.

The Next Generation Of SEO

Currently, many changes are taking place in Google’s algorithms and the updates are more frequent and constant. These changes in the search algorithms are deeply affecting the search results to the users.

Each new algorithm has different advantages and disadvantages, depending on how it is used.

Ultimately, the goal of Google search engines is to help users get specific results that answer their questions in a more personalized way.

Therefore, in 2021 and onwards, the quality of Google search results will improve significantly and this will require updating the strategies followed to date: quality of content and naturalness.

The post Digital Marketing Trends For This Year 2021 appeared first on Tech Splashers.

The purpose of this legislation is:

• Regulate the provision of information society services.
• Protect the interests of the recipients of the services.
• Define the obligations and responsibilities of service providers.
• Regulate the validity and effectiveness of contracts concluded electronically.

Recommendations For Safe Shopping

Attention To URLs: Hover over the link before clicking to find out where it will redirect you and if that web page is trustworthy.

Check That The Addresses Are Well Written. Many of them can be phishing, that is, addresses almost the same as the original that is impersonating the identity. 

Look For HTTPS: It is a basic protocol for transmitting information from computer to computer i.e, Hypertext transfer protocol. The “s” stands for “secure”, now how can we know if a website uses HTTPS? If a padlock appears in the left corner of the top bar, the website is secure, and therefore your purchase will be protected.

Look at the Privacy Policy, Legal Notice and/or Purchase / Sale Conditions.

Virtual POS is the online version of the Point of Sale Terminal (dataphone). It is one of the payment systems that provide the most confidence to consumers because they enter their bank details in a secure environment. This payment method guarantees the encryption of the information, for example, using SSL security certificates.

Opinions , when buying on an unknown page, a good option is to look for opinions about the purchase on the page, the products, the service, the customer service … We must look for information that we trust to finalize the purchase process .

Do not use public WIFI networks to make purchases and / or enter account passwords in different profiles or web pages, since we do not know what happens with these data and who can access them.

The post Electronic Commerce: Regulation And Recommendations appeared first on Tech Splashers.

Before choosing the blog categories we must understand that most people do not enter looking for our main URL and if so, the categories will not matter so much, since it is a frequent user who already knows what they will find.

However, most enter your site when an article that they found interesting comes from the search engine or social networks, that is where it comes into play that the categories of your blog are well designed in a way that allows you to continue reviewing the content you want .

What Are The Categories?

The blog categories will show the main topics that will be covered in the new blog, so they must be structured in order of relevance, clearly and visibly, so that they are within the reach of the person who is browsing the Web.

How To  Choose The Categories Of Your Blog

Each topic that is covered in a blog is different, and although it may resemble other general topics, it will always carry your personal touch, which makes this “so simple task” complicated.

At the beginning, it is recommended that you get a general idea of ​​what you want to write in a new blog , generating possible titles and general topics that are grouped into similar ones. With this, you will have hundreds of possible topics or titles with which to get a general idea.

When you have these points more or less clear, create a mind map, organize and link various topics, try to classify them in the best way. You can organize a brainstorm, include everything you can think of, then you will have time to discard those that you do not think possible.

Before launching the categories of your blog , review them carefully, so that later it will be easier for you to make corrections, since these will affect the urls of the posts and other topics that will end up affecting the SEO of your blog.

Tips to help you choose categories

Define general and simple categories

By clearly defining the categories, you will greatly facilitate the user experience for those who visit your new blog. You can also win new readers who find in one of the categories you have created, the motivation to continue reading your content.

Think SEO

The categories can improve your SEO On Page, so that you include a keyword in them. In addition, having a neat content will also tell search engines the type of content you share, helping to rank it better among Google searches and other search engines.

Don’t choose too many categories

This is not a rule that should always be followed, although almost any website can easily work with 5 categories and allows a maximum of 10. Each category should group a lot of entries, so to detect few entries when you are planning content, try to merge them to rename the categories.

Choose the categories thinking like a reader

When creating a website, it is generally thought that everything is perfect, but we do not review how any user should feel when entering and discovering what content is offered and if everything is as understandable as possible. This is a trick that you can apply, review your website as if you were a reader and refine the choice of your categories.

Think that each entry will have only one category

Another point that we often miss is that each entry should have only one category. So in a new fashion blog whose category is “outfit” “fashion” and “trends”, we must think carefully in which category it will be included.

Forget the subcategories

The simpler the better, forget about putting subcategories that will only bring entanglement to your readers or otherwise you will generate duplicate content that will affect the SEO of your site.

The post 6 Tips To Help You Define The Categories Of Your New Blog appeared first on Tech Splashers.